You, Me, & Mt Rainier
Delta CEO, Ed Bastian, expects half of the airline’s customers to have been born between the early 1980’s and the late 1990’s.
These high value millennial customers have a pre-determined view of the Delta Airlines brand that is out of sync with its new Business Class offering.
Mouth Arcade was commissioned by Delta for their food-centered Launchpad Consumer Event to create an installation designed to challenge deep-rooted perceptions of the brand from one that follows convention towards one as innovator.
You, Me, & Mt Rainier is an immersive two-player virtual flight through colorful renditions of London, Tokyo, and Seattle, programmed to react in perfect synchrony to real-life bites taken using custom designed spoon-controllers. This ride’s in-flight meal? Liquid nitrogen Rainier Cherry sorbet- a nod to Washington’s own cherry variety.
You Me and Mt Rainier debuted at the Delta Launchpad in Seattle Washington, August of 2017. Received with great affection, the installation used sorbet, tech, and play to bring guests together.
Concept Design, Fabriction, Software Design
VICE MEDIA LLC