Mouth Arcade
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You, Me, & Mt Rainier

A commissioned interactive food installation made for Delta Airlines.

You, Me, & Mt Rainier

 
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by 2024,

Delta CEO, Ed Bastian, expects half of the airline’s customers to have been born between the early 1980’s and the late 1990’s.

These high value millennial customers have a pre-determined view of the Delta Airlines brand that is out of sync with its new Business Class offering.

Mouth Arcade was commissioned by Delta for their food-centered Launchpad Consumer Event to create an installation designed to challenge deep-rooted perceptions of the brand from one that follows convention towards one as innovator.

 
 
 
 
 
 

You, Me, & Mt Rainier is an immersive two-player virtual flight through colorful renditions of London, Tokyo, and Seattle. Bites of dessert taken using custom designed spoon-controllers trigger in-game sounds and animations. This ride’s in-flight meal? Liquid nitrogen Rainier Cherry sorbet- a nod to Washington’s own cherry variety.

You Me and Mt Rainier debuted at the Delta Launchpad in Seattle Washington, August of 2017. Occupying a rough 6’ by 6’ footprint, the installation served just over 400 guests over the course of a weekend. Received with great affection, the installation used sorbet, tech, and play to bring guests together.

 
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CLIENT:

DELTA

TEAM:

ANDY AN
Concept Design, Fabriction, Software Design

VICE MEDIA LLC
Agency